M·P
E
Performance · Last 90 days

The Books

Attributable Sales
$1.18M
+34% vs prior 90 days

22 closed sales linked to a Programa MP touch. Average order $53,640.

$200k$150k$100k$50kFEBMARAPRMAYNOW
Messages Sent
4,218
+12% vs prior 90d
Reply Rate
52%
+6 points
Conversion
8.2%
of clients texted
Return
$284
per dollar of cost

By Campaign

90 days
CampaignSentSales
New Arrivals
Live · 412 eligible
487$840k
Post-Purchase Care
Live · 14 + 30 day
218$284k
Dormant Re-engagement
Manual · 23 clients
23$56k

The Funnel

From draft to sale
Drafted
5,084100%
Sent
4,21883%
Replied
2,19352%
Interested
91522%
Closed
3478.2%

Top Patrons

By 90-day spend
01
Aleksandr Volkov
London · 3 buys · 4 replies
$280k
02
Helena Moreau
Geneva · 2 buys · 8 replies
$215k
03
James Whitford III
Aspen · 2 buys · 5 replies
$184k
04
Sofia Bellandi
Milano · 2 buys · 12 replies
$148k
05
David Kahn
New York · 2 buys · 9 replies
$112k

What's Working

AI patterns this quarter
Top Voice
“Matteo, directly” outperforms the formal voice by 18 points.
Direct, first-person texts close at 11.4% vs 6.2%. Recommend defaulting VIP New Arrivals to direct voice.
Send Timing
Tuesday and Thursday mornings convert 2× over weekends.
9:30 to 11:00 local is the sweet spot. Friday afternoon replies drop 40%.
Phrase to Reuse
“I had to hold this for you” earns a 71% reply rate.
Personalization framing beats feature lists. The AI now seeds this in ~30% of VIP drafts.
Watch
Italian-speaking clients reply 2.4× faster to Italian drafts.
Language detection now triggers Italian first for 8 clients. Consider extending to French.